Fish & Feathers Charter boats, it pays to keep your website up to date

Published 11:20 am Tuesday, March 22, 2016

As most savvy business people understand, advertising your product is the fastest method to assure success of your company. In the computer age, the website offers the most cost-efficient way to get your message across to millions of computer users and prospective consumers. Certainly for the news media, your web page can offer a wealth of information than can be used in a news story about your industry. But to yield any rewards, the information has to be correct or it only adds to confusion.

The local charter boat business draws customers from a wide geographical area, covering from the nearest town or city to the furthest state or even other countries. You can showcase the diversity of the fishing adventures offered, illustrate your fishing fleet or boat, fishing captains and fishing seasons — the possibilities are only limited by your imagination. Information must be kept up to date for the benefit of the customers.

Above all else, credibility of your business is the most important message that you can convey. That can only be done by making available the current, correct information, assuring your potential customers that you are on top of recent developments in the industry. It is not enough to put information on your website and get complacent. While there are many good websites, one that stands out in my mind (this is not a commercial, but strictly my personal observation) is shakenbakesportfishing.com.

The latest generation of sport-fishing technology is incorporated in this website.

Charter skipper nicknames past and present

Some charter boat skippers have acquired nicknames from their peers based on appearance, habits or just plain displeasure:

“Hop-Sing” — based on the hair on his chin and a famous Asian character.

“Cowboy” — always wanting to be the first to cross the Columbia Bar, no matter what prevails.

“Polly-wog” or “Wobbler” — running a 6-pack, without an auto pilot, the vessel would steer erratically when he left the helm to net a fish.

“Big Bird” — because of his long legs gave him the appearance of the children’s cartoon TV hero.

“Silver Spoon” — because of his heritage

“Capt. Ahab” — based on the subject who relentlessly chased Moby Dick.

“Sturgeon John” — based on his ability to catch that elusive game fish.

“Capt. Ron” — based on the popularity of a movie of the same name.

“Wrong Way Brocker” — based on his navigational skills.

Correction

Local charter operators:

Pacific Dream: Chris

Westwind: David Gudgell

Marr B 111: Rich Mercado

Best April dates

Friday, April 8, 8:07 AM minus -.72 ft.

Saturday, April 9, 8:56 AM minus -.94 ft.

Sunday, April 10, 9:45 AM minus -.89 ft.

Monday, April 11, 10:37 Am minus -.60 ft.

Ron Malast can be reached at 665-3573 or raiders7777@centurylink.net.