Trendwest nearing decision on Long Beach time-share
Published 5:00 pm Tuesday, October 5, 2004
LONG BEACH – Trendwest Resorts Inc., the time-share vacation club based in Redmond, wants to add another spot to its list of potential vacation destinations – Long Beach.
“They are in the process of looking around down here,” said Dick Reiners of Reiners Real Estate.
According to the Trendwest Web site (www.trendwest.com) the company is “the developer, marketer and manager of WorldMark properties. The company purchases and develops vacation properties and transfers them debt-free to WorldMark, a nonprofit mutual benefit entity that owns, operates and maintains the resorts.”
WorldMark owns more than 50 condominium developments in locations such as Palm Springs, Hawaii, Fiji, Canada and Mexico, although most of their property is located in the United States. One of their condominium resorts is located in Seaside.
Individuals can buy point-based vacation credits for any of the Trendwest resort locations. According to the Web site, the company differs from other time-share arrangements because “ownership, however, isn’t tied to a specific size unit or resort.”
Reiners said the company has not decided on a particular property at this point, and declined further comments. It is, however, common knowledge that a variety of potential developers have been eyeing a parcel of property at the south end of the Long Beach boardwalk.
City Administator Robert Strope confirmed the company met with city officials to discuss the potential condominium development, but declined further comments because no formal application has yet been submitted to city hall by the company. Once the application is submitted, the project will go through a design review and public comment period.
Michelle Spohrer of Trendwest said, “we’re still in the feasibility stage,” of the project. She would not comment on any potential location or size of the project.
“We’ll know more in the next 30 to 60 days,” she said.
Trendwest currently owns a sizable portion of the Surfside Inn north of Ocean Park.
In Seaside, a $73.3 million Trendwest Resort opened in July 2003, after almost two years of construction. The 465,000-square-foot resort includes a five-level parking garage that offers 181 public parking stalls. The eight-story building includes 114 timeshare condominium units. The remaining 169 units are reserved for WorldMark owners, who use a vacation credit system among all 48 other Trendwest resorts.
Last fall, Seaside officials and business owners said Trendwest had a noticeable positive impact on the economy.
“It’s just been phenomenal, across the board, and I know that a large part of it is because of Trendwest,” one restaurant owner said. “We see the coupons we’ve placed at Trendwest coming back in and I can see on comment cards that people are staying there. It’s having a definite impact on my business already.”
“Occupancy has been running in the high 90th percentile,” said Sonia Tolbert, spokeswoman for Trendwest. “On average, there are about 800 people per day at the resort.”
Trendwest officials estimate that Seaside guests pump more than $10 million into the local economy each year. The resort employs about 125 people, with a payroll of $2 million.